photo to fashion
For the Nederlands Fotomuseum in Rotterdam Jos (NB) designed with Theun Mosk the exhibition Mattijs Bergen - Photo to Fashion. Dutch fashion designer Matthijs van Bergen designed a new collection inspired by the iconic black-and-white photography from the museum archives. This fashion collection was then photographed by three Dutch fashion photographers, Sacha van Dorssen, Wendelien Daan and the duo Petrovsky & Ramone.
The exhibition begins with a blank space. In this space you're surrounded by colored fluorescent's. Through a pitch black hole at the end of the space you enter a dark corridor. Stripped from color, here the work of Mattijs van Bergen is shown on sixteen mannequins. The corridor runs around a pink central space where the work of the three photographers is on display.
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type Exhibition Design
client Nederlands Fotomuseum
location Rotterdam, The Netherlands
team Jos (NB) with Theun Mosk
photography Pieter Kers